Senior Marketing Specialist, Events & Strategic Projects (Staples Promotional Products)

Staples is business to business. You’re what binds us together.

While you may know Staples as the world’s leading office supply company, Staples Promotional Products – a division of Staples – is a national leader in the promotional products industry. At Staples Promotional Products, we help customers build love for their brands with customized merchandise solutions. Whatever story they want to tell, connection they want to make, or goal they need to deliver, Staples Promo makes it easy to design promo experiences that create lasting impact. Join our winning team!

What you’ll be doing:

Event Management & Strategy: 

• Strategy and concept creation for brand and culture building events that align with overall business goals and growth objectives. 
• Manage logistics, vendor relations, and onsite coordination to ensure seamless execution of events such as trade shows, pop-ups, conferences, webinars, and company + customer events. Create and implement pre-, during-, and post-event communications across email, print, digital, and social media to engage target audiences and drive desired outcomes. 
• Ultimately, level up our game to ensure every event - internal, external, or customer - is creative, meaningful, and memorable. 

Integrated Event Marketing: 

• Develop comprehensive, multi-channel event marketing campaigns designed to engage audiences at every stage of the funnel. 
• Utilize email, print, digital, and social media channels to increase event attendance, strengthen brand presence, and drive lead generation.
• Ensure campaigns are personalized, segmented, and optimized for maximum impact.

Reporting & Analytics: 

• Create and own a reporting dashboard to track key performance indicators (KPIs) and measure success against event and campaign goals. 
• Analyze campaign performance and event outcomes to deliver actionable insights that support continuous improvement and future strategic planning. 

Stakeholder Collaboration:

• Collaborate with cross-functional teams (sales, creative, business development, and SLT)
• to align marketing event strategies with overarching business objectives. 
• Provide guidance on messaging and content creation to ensure cohesive brand representation across all event marketing touch points. 

Budget Ownership: 

• Manage event budgets, ensuring resources are used effectively and campaigns deliver maximum ROI. 
• Balance resource allocation with the potential for revenue generation and/or customer acquisition, protecting financial investment while achieving strategic impact. 

Special Projects & Strategic Initiatives: 

• Coordinate and mobilize special projects supporting senior leadership, business development, customer marketing, and vertical team led special initiatives. 
• Own the project path ensuring all stages and teams are aligned to deliver within scope, budget, and deadlines.

What you bring to the table:

The ideal candidate will bring a positive, collaborative attitude, fostering strong relationships and motivating others to support shared goals. They will be data-driven, using insights to shape strategies and measure success, while also being creatively inspired to think outside the box and deliver innovative solutions. With a strategic mindset, they will solve complex problems and drive brand-building events that leave a lasting impact. Their optimism will inspire the team, and their fun, energetic approach will create a vibrant and engaging work environment. As a natural leader (and cheerleader), they will rally the team to achieve success and celebrate wins along the way.

3-5 years of experience in event management, integrated marketing, and project ownership.

What’s needed- Basic Qualifications:

• Marketing, brand-building events, and/or integrated marketing campaigns.
• Proven experience planning and executing large and small-scale events (e.g., trade shows, conferences, or brand activations).
• Experience using technology – including Microsoft Office applications
• Project Management Tools (Monday.com)
• Reporting Tools (PowerBI, GA)
• email Marketing tools
• Event software

What’s needed- Preferred Qualifications:

• Bachelor’s Degree or equivalent Industry Experience: Background in retail, promo, agency, or brand-focused environments.
• Comfortable with Ambiguity: Ability to navigate uncertainty and make confident decisions in changing environments.
• Data Synthesis: Skilled at compiling and analyzing data from various sources to drive strategic decisions.
• Creative Visionary: Transforms ideas into larger, impactful strategies and executes them successfully

We Offer:

• Competitive salary.
• Inclusive culture with associate-led Business Resource Groups and resources such as the Social Justice Resource Centre.
• Flexible PTO and Holiday Schedule (10 observed paid holidays), Online and Retail Discounts, Company Match RRSP, Benefits and Physical and Mental Health Wellness programs.
• Growth & development opportunities.