Position Summary:
The Sales Advisor at Private Club Motors is responsible for assisting customers in finding and purchasing used vehicles that meet their needs and budget. This role involves providing exceptional customer service, demonstrating in-depth product knowledge, and effectively guiding customers through the entire sales process. The Sales Advisor plays a crucial role in contributing to the dealership's sales goals and reputation for quality service.
Key Responsibilities:
- Customer Engagement:
- Greet customers with a friendly and professional demeanor.
- Establish a rapport with customers to build trust and create a positive sales experience.
- Act as the primary point of contact for customers visiting the dealership.
- Product Knowledge:
- Acquire in-depth knowledge of the used vehicles in stock, including their makes, models, features, specifications, and pricing.
- Stay updated on new arrivals and vehicle inventory.
- Vehicle Demonstrations:
- Conduct test drives to allow customers to experience the performance and features of the vehicles.
- Provide thorough explanations of vehicle capabilities and advantages.
- Sales Process:
- Guide customers through the sales process, including discussing financing options, trade-in evaluations, and warranty packages.
- Explain pricing structures and promotions clearly and transparently.
- Customer Education:
- Educate customers about the value of the vehicles, highlighting their reliability, safety features, and benefits.
- Address customer questions and concerns with professionalism and product knowledge.
- Negotiation:
- Skillfully negotiate prices and terms to reach a mutually agreeable deal with customers.
- Handle objections and concerns effectively to close sales.
- Documentation:
- Assist customers with completing the necessary paperwork, such as sales contracts, financing applications, and vehicle registration.
- Ensure all documents are completed accurately and in compliance with legal requirements.
- Follow-Up:
- Maintain regular contact with potential customers who have expressed interest but have not yet made a purchase.
- Follow up with existing customers to ensure their satisfaction and encourage referrals and repeat business.
- Prospecting:
- Generate leads through various methods, including referrals, cold calling, and responding to online inquiries.
- Build and maintain a database of potential customers for ongoing communication.
- Sales Targets:
- Meet or exceed monthly and annual sales targets and revenue goals set by the dealership.
- Market Knowledge:
- Stay informed about market trends, competitor offerings, and pricing to remain competitive in the marketplace.
- Customer Service:
- Provide exceptional customer service before, during, and after the sale to build long-term relationships and encourage repeat business.
Qualifications:
- High school diploma or equivalent; a bachelor's degree in a related field is a plus.
- Proven experience in sales, preferably in the automotive industry.
- Excellent communication and interpersonal skills.
- Strong negotiation skills.
- In-depth product knowledge of used vehicles.
- Ability to work well in a team and collaborate with colleagues.
- Computer literacy, including familiarity with dealership management software.
- Valid state ID.
Working Conditions:
- This position requires working in a dealership environment, including indoor and outdoor areas.
- Sales Advisors may need to work evenings and weekends to accommodate customer schedules.
- The role may involve standing, walking, and occasionally lifting and moving objects.
Private Club Motors is an equal opportunity employer. We welcome applications from candidates of all backgrounds and experiences.