Marketing Manager UK & ROI

VANS EMEA is looking for an exceptional Marketing Manager UK & ROI to join our Marketing team based in London, UK.  

Vans® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture.

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.  

Let’s Talk about the Role

You, as Marketing Manager will lead marketing activities for Vans in the UK & ROI markets, focused primarily on wholesale, events & sports marketing, whilst supporting the central marketing functions on retail activations, seeding and media placements.

What does success look like?

• You deliver the brand strategy with local nuance in a way that’s undoubtably right, and aligned, for the brand in your marketplace

• You, and us as a team, are responsible for indisputably best in class marketing deployment – holding yourself and others to the highest standards

• You lead with skateboarding to inspire consumers with the Off the Wall mindset, unlocking engagement with youth audiences and inspire future generations through our local choices

• You work in close collaboration with your peers in other markets, the wider marketing department and across the organization - success is shared

What you’ll do:

Deploy annual brand story map, focused on five key tenets:

• Delivering impactful wholesale launches through campaigns & projects with focus on selected (and cross-functionally aligned) partners, including top regional/local key accounts and specialty pinnacle & action sports accounts (30%)

• Creating powerful ‘handshake’ moments through best-in-class events that are regionally connected, aligned & amplified (30%)

• Generating relevancy & authentic connections through meaningful local relationships/partnerships with endemic media, local skate team, flow & community seeding, local content outputs, sponsorships & grassroots projects (sports marketing) (20%)

• Driving local communities to engage with Vans owned touchpoints through co-project management of retail & PSS activations (10%)

• Garnering local impact of product marketing stories through seeding activities & media placements in cohesion with regional PR & Paid Media counterparts (10%)

*% time & budget resource will be dependent on individual market dynamics. % shown for approximate reference only

How You Will Make a Difference

You will achieve this by:

• Implementing marketing tactics across all five tenets of the role, defining the appropriate marketing mix that also considers the broader regional marketing scope in your marketplace  (Paid Media, Comms, DTC, Performance Marketing & Loyalty) which are managed centrally

• Establishing a deep understanding of consumer dynamics of your marketplace

• Having your finger on the pulse of what’s happening in youth culture, in action sports, with our competitors and in the retail landscape at large

• Identifying existing and future opportunities for Vans to deliver impact

• Knowing all distribution touchpoints for your marketplace and how to maximize consumer connectivity with our key partners

• Understanding the business plans and develop relationships with key stakeholders to align the approach to unlock business potential

• Providing regular local insights to inform regional marketing choices

• Allocating, tracking and reporting back on marketing investments across your marketplace to ensure maximum ROI – placing both acquisition & advocacy at the heart of all investment choices

• Managing the budgeting process end-to-end, ensuring accounting processes are managed in a timely and comprehensive way

Skills for Success

You should be a passionate marketeer, with:

• The skill of catching other people’s ideas and making them a reality whilst having the ability to bring your own creative concepts forward that could be scaled or replicated by others

• The capacity to work autonomously whilst keeping a collaborative cross-functional mindset

• A solutions-first outlook

• An affinity for the Vans brand and the culture that surrounds it

A formal education and subsequent University Bachelor or Master’s degree in marketing, fashion, retail or business are nice to have, but we are most interested in your total experience and professional achievements.

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

• A supportive feedback-based culture where respect and integrity guide us in what we do

• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together

• Be part of an iconic lifestyle brand in a multi brand, multi countries organization

• A discount card with 50% on all VF brands

• Break out areas offering complimentary hot drinks

This post is not eligible for relocation support

Free to Be, Inclusion & Diversity 

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.