Digital Marketing Manager, GZERO Media

Born from the world's leading global political risk firm,
Eurasia Group, GZERO Media is a media company with a simple mandate: to help a
broad, worldwide audience make sense of today’s leaderless world. The GZERO
Media house of brands includes our weekly digital video series, GZERO World
with Ian Bremmer, a weekly podcast of the same name, and our newsletter Signal.
Together these channels reach an audience of over 4 million, generating
millions of content views each month.

The Digital Marketing Manager is responsible for leveraging
our content to generate significant visibility for GZERO Media channels. This
role has the mandate to develop and execute digital marketing strategies to
increase traffic and subscribers to our digital platforms and gain attention
from desired brand partners. They will collaborate closely with editorial and
sales.

RESPONSIBILTIES

• Lead and oversee all digital, newsletter, and social
  media campaigns for GZERO Media across:

1. Paid Marketing &
   Audience Targeting:
   

• • • Work to create a robust social media strategy
      informed by goals of marketing, sales, and editorial teams that will
      consistently grow traffic and engagement
    • Develop and execute a platform strategy for
      GZERO Media and it’s various properties to ensure content is effectively
      targeted and positioned
    • Create and maintain a social media programming
      calendar and posting schedule with input from all areas of company
    • Work closely with editorial team on content
      marketing efforts and integrating editorial promotion within overall plan
    • Oversee all social media platforms for GZERO
      Media and engage in conversations and answer questions as needed/appropriate on
      these platforms
    • Propose and manage social budget and analyze,
      plan, execute, and optimize paid advertising

1. Brand Partnerships:

• • • Develop marketing concepts for brand
      partnerships in conjunction with the sales and editorial teams
    • Work closely with sales team on preparation of
      proposals, pitch decks, and any other marketing materials as needed
    • Manage and liaise with external marketing
      consultants

1. Content/Website
   Marketing:

• • • Create, maintain, and implement digital
      marketing and programming calendar
    • Maintain effective, cohesive, and engaging brand
      messaging
    • Work on the creation of creative briefs and
      strategy materials. Collaborate with editorial team to position our digital and
      broadcast content.
    • Manage all website marketing content requiring
      collaboration with sales to maintain and update regularly.
    • Oversee the creation and tracking of digital
      clips for all media placements related to brand partner collaborations

1. Newsletter:

• • • Build and manage audience acquisition strategy

1. Reporting &
   Optimization:

• • • On-going analysis, measurement, optimization and
      regular reporting of:

1. Paid marketing campaigns and efforts


2. Branded sales efforts, reach and views


3. Website traffic including video views on owned &
   operated platforms, social platforms and where applicable, partner
   platforms


4. Search Enginge Optimization efforts


5. Marketing campaigns using KPIs to ensure efforts
   have yielded significant results

• • • Create compelling case studies as needed to show
      value and results of working with GZERO Media

QUALIFICATIONS AND SKILLS

• 5+ years experience in marketing; 3+ years of digital
  marketing experience


• Bachelor's degree in marketing, communication, or
  related field.


• Interest/expertise in international politics.


• Experience setting up campaigns on social/advertising
  platforms including: Facebook Ads Manager, Instagram, TruView, Adwords,
  etc.


• Proficiency in web tracking solutions (Google
  Analytics) and native social media measurement tools (Facebook Insights,
  Twitter Analytics, YouTube Analytics, etc)


• Experience working with editorial, product, creative,
  and technical teams.


• Understanding of PPC, SEO & SEM.


• Strategic thinker with excellent analytical, written,
  and verbal skills with an eye for creating engaging presentations and
  simple reports


• Ability to operate in start-up environment, juggle
  multiple responsibilities simultaneously, and work well with a diverse
  customer base


• A strong multi-tasker with the ability to manage
  multiple projects


• A positive attitude with a mix of creativity and
  analytical abilities.


• Excellent copy and visual storytelling abilities