We know what grocery shoppers will buy before they buy them.
AdAdapted is a leading mobile ad solution for CPG and grocery retailers.
Weβve created the largest network of grocery related apps, giving us unparalleled data around how consumers plan their shopping trips, and a unique ad platform that allows us influence and track what goes on millions of American grocery lists.
With our patented Add-It product, shoppers can add promoted products to their favorite digital shopping list with just one click, driving purchase intent for some of the worldβs largest CPG brands.
Role Summary
Manage large budget (+$50K) complex media campaigns (including QA) across our internal ad network and partner ad networks to deliver high-performing native and in-app advertising for CPG companies and grocery retailers.
Coordinate and communicate with Sales, Client Success, Engineering, and Account Management to meet campaign KPIs provide outstanding service to our customers.
Manage campaigns that include multiple flights, targeting, 3rd party restrictions, and products.
Leverage best practices to achieve campaign performance and margin goals
Launch campaigns with 3rd party tracking pixels (Google/Doubleclick, Sizmek, DoubleVerify, etc). Speak confidently to clients regarding implementation and expectations.
Lead operational projects to improve Ad Operations aggregated performance, margin, scale, or efficiencies. Demonstrate big-picture thinking for the benefit of the department and company as a whole.