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Ad Operations Manager

AdAdapted
Full-time
On-site
Ann Arbor, Michigan, United States

We know what grocery shoppers will buy before they buy them.


AdAdapted is a leading mobile ad solution for CPG and grocery retailers.


We’ve created the largest network of grocery related apps, giving us unparalleled data around how consumers plan their shopping trips, and a unique ad platform that allows us influence and track what goes on millions of American grocery lists.


With our patented Add-It product, shoppers can add promoted products to their favorite digital shopping list with just one click, driving purchase intent for some of the world’s largest CPG brands.


Role Summary




  • Manage large budget (+$50K) complex media campaigns (including QA) across our internal ad network and partner ad networks to deliver high-performing native and in-app advertising for CPG companies and grocery retailers.




  • Coordinate and communicate with Sales, Client Success, Engineering, and Account Management to meet campaign KPIs provide outstanding service to our customers.




  • Manage campaigns that include multiple flights, targeting, 3rd party restrictions, and products.




  • Leverage best practices to achieve campaign performance and margin goals




  • Launch campaigns with 3rd party tracking pixels (Google/Doubleclick, Sizmek, DoubleVerify, etc). Speak confidently to clients regarding implementation and expectations.




  • Lead operational projects to improve Ad Operations aggregated performance, margin, scale, or efficiencies. Demonstrate big-picture thinking for the benefit of the department and company as a whole.




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