Persona Development & Sales Enablement Marketing Intern - Summer 2025 (Boston, MA)

Persona Development & Sales Enablement Marketing Intern - Summer 2025 (Boston, MA)

Job Description

Persona Development & Sales Enablement Marketing Intern – Summer 2025 (Boston, MA)

CoStar Risk Analytics (https://www.costarriskanalytics.com) is seeking a Marketing intern to join our Boston-based team for summer 2025.

OVERVIEW
The mission of the Marketing Intern is to support the development of customer personas, analyze product usage, and refresh and create new sales enablement materials. This role will focus on gathering insights from customer sales team, senior leaders and product analytics to refresh customer personas, identify opportunities to enhance product adoption, and produce high-quality sales tools.

To succeed in this role, the intern will need an entrepreneurial, data-driven mindset and strong communication skills, particularly when working with internal teams and understanding customer behavior. This is a hands-on learning experience designed to teach you how a deep understanding of customer needs and effective product positioning are critical to business success. Your role will be equally focused on learning and executing real-world marketing tasks.

ABOUT US

CoStar Risk Analytics, based in Boston, MA, is part of CoStar Group and offers clients industry-leading solutions for measuring risk, managing CRE portfolios, meeting regulatory requirements, and making informed decisions. By leveraging CoStar Group’s unparalleled CRE data, and the most mature credit risk model in the industry, we streamline the lending process and provide transparency on key drivers of CRE performance across North America. Our clients include commercial banks, credit unions, private lenders, insurance companies, CMBS investors, and government agencies.

BASIC QUALIFICATIONS

• Actively pursuing a bachelor’s degree in Marketing, Business Administration, Data Analytics, or a related field
• Minimum GPA of 3.0
• Must be a current college junior (rising senior at the time of internship) with an anticipated graduation date of Fall 2025 – Spring 2026
• Strong communication and collaboration skills and the ability to engage with multiple technical and non-technical stakeholders
• Strong research and data analysis skills
• Interest in customer insights, product marketing, and sales enablement
• Excellent communication and organizational skills, with the ability to manage multiple tasks
• The successful candidate will be highly motivated, result-oriented, a self-starter, and experienced in initiating and driving projects
   

PREFERRED QUALIFICATIONS & SKILLS

• B2B Marketing experience or similar position
• Familiarity with customer persona development, product usage analytics, or SaaS products
• An understanding of sales enablement strategies and content creation
• Experience with customer journey mapping and onboarding workflows is a plus

ROLE & RESPONSIBILITIES

• Persona Development: Design and distribute customer surveys to gather insights on client challenges, decision-making criteria, and product use cases. Analyze survey data to develop/refresh 3-5 detailed customer personas
• Product Usage Analysis: Work with the product and sales teams to analyze product usage data, identifying common workflows and underutilized features. Conduct client interviews to understand how customers engage with the product
• Sales Enablement Collaterals: Develop diverse collaterals to support the sales team’s efforts. I.e. Customer Success Stories (Lender or feature-Specific), Feature Utilization and Benefits Sheets
• Collaboration: Collaborate weekly with another marketing intern, integrating competitive insights and market trends into personas and sales materials

OVERVIEW OF COMPANY

Founded in 1987, CoStar Group is the leading provider of commercial real estate information, analytics, and online marketplaces. Our suite of online services enables clients to analyze, interpret and gain unmatched insight on commercial property values, market conditions and current availability. Behind some of the most well-known brands in the industry, CoStar Group includes CoStar, the largest provider of CRE research and real-time data; LoopNet, the most heavily trafficked mobile and online real estate marketplace; Apartments.com, the premier rental home resource for renters, property managers and owners; STR, the leading provider of performance benchmarking and comparative analytics to the hotel industry; BizBuySell, the largest online marketplace for businesses-for-sales; and Lands of America, the leading operator of online marketplaces for rural real estate.

Headquartered in Washington, DC, CoStar Group maintains offices throughout the U.S. and in Europe, Canada, and Asia with a staff of over 6,200 worldwide.

Working at CoStar Group means you'll enjoy a culture of collaboration and innovation that attracts the best and brightest across a broad range of disciplines. Be part of a team of professionals enjoying the opportunity to learn, do, and grow in a rewarding atmosphere.

We welcome all qualified candidates who are currently eligible to work in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position. CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing. CoStar Group seeks information for job applications from candidates in the United States through only the following channels:  

• The CoStar Group website  
• Via email to/from addresses using only the CoStar domain of “@costar.com”  
• Screening and interaction by telephone and through the Microsoft Teams or Zoom platforms

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing