Position Responsibilities Summary:

The Sales and Business Development Manager is responsible for driving brand awareness, and creating and nurturing relationships through email, social media, direct marketing and networking with professional referral sources and other health care providers in the Monterey area.

Directly Supervises:

None

Responsibilities:

• Discover the needs of prospective referral sources and clients and effectively communicate the benefits of our services. Educates referral sources about BSC services as they related to industry changes, specific programs and capabilities, and appropriate referrals.


• Manage your book of business in Zoho CRM and proprietary ERP software to ensure you can take a strategic approach and allow the office team to follow up and place caregivers where needed.


• Make 150+ outbound sales calls and get prospective referral sources to schedule appointments, whether virtual or in-person. Plan to exceed expectations through a metrics-driven performance standard.


• Cold-call essential businesses to pitch opportunities.


• Overcome objectives during outbound sales calls.


• Implement strategic marketing plans and forecasts, with the goal of serving a greater portion of our community in need of our services.


• Develop and manage digital and social media marketing efforts through Zoho CRM and SOCi.


• Deploy successful marketing campaigns and own their implementation from idea to execution.


• Produce valuable and engaging content for our local website and blog that attracts and converts our target groups.


• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media (Facebook & Instagram), and lead generation campaigns.


• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.


• Develop and implement online reputation management program, driving reviews from customers on Google and Facebook.


• Prepare weekly and/or periodic reports showing critical success factors such as: referral volume, new prospect meetings, new referrals, activated clients, total calls made each week, starts generated from referral sources, etc.


• Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions.


• Monitor competitor marketing activities and adjusts in-house strategies accordingly.


• Establish and maintain relationships with industry influencers and key strategic partners.


• Establish and maintain a consistent corporate image ("the brand") throughout all promotional materials, and events.


• Attend training and performance evaluations to develop and control sales and marketing programs.


• Meet with key clients and maintaining relationships by further developing preferred partner relationships with proven referral sources.


• Meet with Target 10 (high potential prospects) and build relationships to drive referrals for private duty care.


• Distribute marketing and sales collateral materials and publications.


• Training of office team on inquiry calls/inside sales.


• Maintains strict confidence in accordance with HIPAA.

Qualifications:

• Bachelor's Degree preferred


• Experience in sales, or in a metrics-driven environment required


• Experience with creating and sharing content for social media, blogging, and email marketing required. Must have experience with Facebook and Instagram ads and managing business pages within these platforms.


• Results-oriented mindset with a drive to achieve success


• Excellent time management skills demonstrating the ability to manage multiple tasks and set priorities


• Ability to choose appropriate, effective ways to communicate to different audiences in diverse situations


• Ability to work in a professional environment


• Active listening skills


• Exceptional inter-personal skills along with proven experience interacting and developing relationships with community stakeholders, colleagues, and senior management.


• Incredible work ethic


• Strong motivation for career growth and advancement


• Ability to work in fast-paced environment and maintain a sense of urgency


• MUST have your own, reliable transportation, be willing to travel as necessary

Job Type: Full-time

Experience:

• Call Center: 2 years (Preferred)


• Outside Sales: 1 year (Required)


• Social Media and Email Marketing Management: 1 year (Required)

Education:

• Bachelor's (Preferred)

License:

• Driver's License (Required)

Language:

• English (Required)

Values-based Competencies:

The Sales and Business Development Manager must consistently demonstrate and foster the following core values behaviors during all interactions with shareholders, clients, employees, vendors, and other business partners. Core values are the key behaviors that determine our decision-making.

Values-based Competencies Continued:

Core Competencies:

The Sales and Business Development Manager must demonstrate and execute the following position-specific competencies to ensure effective, profitable, and branch operations.

Core Competencies Continued: