Cloud Product Marketing Specialist

The Cloud Marketing Specialist will partner cross-functionally with Marketing and Communications, Business Development, Sales, and Product teams to promote the CIS mission and help support our growth. This individual will assist with planning and coordinating all aspects of assigned campaigns including display and video ads, sponsored and organic content, email events, and will assist in supporting new and existing partner relationships with cloud service providers, as well as supporting market research needs.

The Center for Internet Security (CIS) makes the connected world a safer place for people, businesses, and governments through our core competencies of collaboration and innovation. We are a community-driven nonprofit responsible for industry-leading best practices for securing IT systems and data. CIS is also a trusted resource for cyber threat prevention, protection, response, and recovery for U.S. State, Local, Tribal, and Territorial (SLTT) government entities and election offices.

CIS has an award-winning reputation for investing in its people (click here to learn more), as well as continuous learning and development. We offer our employees diverse opportunities to expand their impact personally and professionally, in their local communities, and among one another. Core Leadership Principles drive our employees at every level of the organization, empowering them to be leaders in everything they do.

• Base salary is determined on a number of factors including, but not limited to, education, experience and skills
• Health (PPO, EPO, HSA), Dental & Vision Insurance eligibility starting from the first day of hire
• $500 wellness card for Health Coverage Participants
• 401(k) with 4% Company Match, vested from the first day of hire
• Flexible Spending Account (FSA) & Dependent Care Account (DCA)
• Life Insurance
• Bonding Leave
• Paid Volunteering Program
• Bonus eligibility
• Paid Time Off (PTO) inclusive of vacation, personal and sick time
• Paid Holidays
• Wellness Program
• Employee Engagement Activities
• Professional Development Opportunities
• Tuition Reimbursement
• Student Loan PayDown Program
• Employee Referral program
• Employee Assistance Program

• Work with stakeholders to understand each CIS offering’s value proposition, goals, and measures of success; identify target audience segments; conduct market research; plan campaign roll-out schedules; and report on status and effectiveness
• Collaborate with other members of the Marketing and Communications team to identify and execute relevant strategies, tactics, deliverables, and campaign timelines
• Assist with identifying co-marketing opportunities with cloud service providers (CSP) by staying up to date with CIS program area road maps and understanding and responding to third party partner program requirements and objectives
• Support partners with training and inquiries related to marketing initiatives around their partnership with CIS to help maintain positive and productive relationships
• Coordinate media and advertising strategy including planning, creation, and approval of deliverables for multiple CIS program areas(products)
• Provide information and report on performance metrics by collecting, analyzing, and summarizing data and trends
• Gather market and competitive intelligence related to the assigned product(s)
• Other tasks and responsibilities as assigned

• Bachelor’s Degree in Business, Marketing, or Communications discipline*
• 3+ years of integrated marketing campaign management experience
• Demonstrated experience working with cross-functional teams and external agencies
• Experience marketing technical, software, cloud-based, SaaS, or similar products
• Ability to multi-task, prioritize, pay attention to detail, and manage time effectively
• Strong communication, problem-solving, collaboration, and analytical skills
• Proficient in Microsoft Office applications
• Must be authorized to work in the United States

It's a Plus if You Have:

• Marketing experience within cybersecurity and/or high-tech industries
• Experience with project tracking and/or productivity software, such as Asana or Optimizely
• Experience with display advertising and digital advertising campaigns
• Experience with reporting tools, such as Google Analytics
• Experience with partner programs available from major cloud service providers (CSP)
• Understanding of Sales and Marketing automation tools including Salesforce, Pardot, HubSpot, and/or Marketo
• Experience with website CMS, such as WordPress or Sitecore

*Additional years of relevant experience or a combination of an Associate’s degree or equivalent and relevant experience may be substituted for the Bachelor’s degree.

At CIS, we are committed to providing an inclusive environment in which the diverse backgrounds, experiences, and views of our employees, members, and customers are valued and respected. It is through this commitment that we are able to work together towards our common mission: to make the connected world a safer place.