Business Development Manager - Programmatic Sales

A Bit About Us

Genius Sports is the official data, technology and commercial partner that powers the global ecosystem connecting sports, betting and media.

Our mission is to champion a more sustainable sports data ecosystem that benefits all parties - from the rights holder all the way through to the fan.

We are the trusted partner to over 500 sports organizations globally, capturing and commercializing the highest quality data for many of the world’s largest leagues and federations such as the NFL, NBA, MLB, English Premier League, Serie A, FIBA and the NCAA.

From enabling leagues to take control of their official data, to creating immersive fan experiences for sports, betting and media organizations, we are driven to the deliver the difference for our partners.

Media & Engagement

We help sports, brands, broadcasters and publishers acquire, engage and monetize sports fans with digital experiences, personalized campaigns and content they will love.

Our fan engagement solutions sit at the heart of the marketing and digital strategy of many of the biggest sports and media companies around the world. We are trusted in this space by fan the NFL, MLB, MLS, FIFA, News Corp, The Ryder Cup, and dozens of others.

The Role

We are seeking a dynamic Sales Person to join our team and drive the sales of Genius Sports' market-leading advertising solutions to brands and agencies. This role is crucial for expanding our programmatic services, including DSP platform sales and managed service activations.

Duties and Responsibilities

• Revenue Generation: Build and manage a robust pipeline of new customer accounts to meet or exceed sales targets.


• Client Identification: Identify and prioritize potential clients for Genius Sports advertising solutions.


• Relationship Management: Establish and maintain strong relationships with clients through prospecting, onboarding, execution, and beyond.


• Proposal Development: Create strategic proposals that align with client KPIs, objectives, and challenges.


• Collaboration: Work closely with internal teams to manage client campaigns and address their needs.


• RFP Participation: Engage in the RFP process to secure new customer business.


• Industry Knowledge: Stay updated on key industry and digital marketing trends.

 Required Skills and Experience

• Experience: Minimum of 3 years in a direct sales role.


• Industry Expertise: Previous experience in selling and scaling programmatic ad campaigns at DSP, Agency, or Trading Desk.


• Relationships: Established relationships with advertising buying and planning agencies, as well as direct client relationships.


• Sports Content Knowledge: Strong understanding of the sports content and advertising ecosystem.


• Sales Skills: Proven experience in prospecting, cold calling, winning business, and selling ideas to new accounts.


• Organizational Skills: Exceptional organizational, issue resolution, and decision-making skills.


• Communication: Excellent oral and written communication skills, including the ability to create and deliver compelling, customized sales presentations.


• Engagement: Ability to engage with all levels of the customer's organization and internal cross-functional teams.


• Travel: Willingness to travel for customer meetings, trade shows, and other business purposes.


• Self-Motivation: Highly self-motivated with professional discipline and excellent follow-through.


• Sales Performance: Demonstrated track record of achieving aggressive sales growth targets.


• Education: Bachelor’s Degree.

What’s in it for you?

The salary for this role is based on an annualized salary of $90000 to$110,000 per annum, plus commission, dependent on relevant experience. This role will also be eligible to take part in Genius Sports Group's benefits plan. 

Our benefits include health insurance, skills training and much more, depending on the location. We also offer a host of softer benefits, including many social events throughout the year such as summer and winter holiday parties, monthly team building events, sports tournaments, charity days and wellbeing activities. For more details on the compensation and benefits package, please get in touch with our Talent team.

How we work

We have adapted a forward-thinking ‘Ways of Working’ framework, which sets out (amongst other things) the opportunities for Geniuses to work flexibly, remotely and on working holidays. It affects different teams and locations differently, so please ask for further information in how it would work with this role.

Our employees are empowered to stretch the boundaries of what’s achievable, always reaching further and pushing the edges to see what gives. We collaborate, we innovate, and we celebrate. We will continue to grow as an organization and continue to invest in our highly talented and diverse team of Geniuses. 

Genius Sports Group is proud to be an equal opportunities employer. We recognize and celebrate the benefits that a diverse and inclusive workforce bring to our business, our customers and our staff. We welcome and will consider all applications regardless of age, different abilities or disability, gender re-assignment, marriage, pregnancy, maternity, race or nationality, religion or belief, sex and sexual orientation (and any other applicable status). Please let us know when you apply if you need any assistance during the recruiting process due to a disability.