10700 Home Office WI - Business Development
Full time
Yes
40
Schedule Details/Additional Information:
This role will primarily focus on Hospice promotion in the metro Oshkosh/Appleton. The role is hybrid with frequent travel to accounts throughout the assigned area.
Identifies Home Health and/or Hospice marketing opportunities by performing a competitive analysis of the market and develops marketing plans/strategies that increase market share with external referral sources including Assisted Living, Skilled Nursing and other Long term care facilities. Executes business plans by creating supportive marketing materials, and establishing/maintaining relationships to promote awareness, preference, and usage of Aurora at Home products and services (either Home Health and/or Hospice). This role will focus on the developing Hospice in the metro Milwaukee market.
Major Responsibilities:
- Performs a competitive analysis of the market, which includes benchmarking, trending, and tracking of data to determine effective marketing plans. Identifies and monitors marketing opportunities to grow market share.
- Develops and implements marketing plans and strategies that support market growth and return on investment. Implements trackable, measurable programs, and assists in strategically planning future markets and opportunities to increase revenue. Maintains tracking systems and reports to monitor/evaluate referrals/admissions, revenue, and market share advancement.
- As appropriate, consults with and acts as a principle relationship manager with internal departments, outside organizations, physicians, and/or community partners to optimize market growth, increase awareness/preference/usage of services. Executes business development strategies to fulfill the revenue goals. Develops relationships with providers and external accounts and works with internal staff to strengthen referral and admission development.
- Coordinates marketing, educational tools, brochures, and signage as well as staff needed for business development and community events.
- Determines allocation for budgets related to marketing and business development functions.
- Assists with the development and coaching of staff in effective promotion strategy of services and products in the community.
Licensure, Registration, and/or Certification Required:
Education Required:
- Bachelor's Degree in Marketing or related field.
Experience Required:
- Typically requires 5 years of experience in Home Health/Hospice/HME/Respiratory marketing and business development that includes experiences in developing and executing business development/sales plans to increase revenue, creating supportive marketing and communications materials, and performing competitive marketing analysis.
Knowledge, Skills & Abilities Required:
- Demonstrated skills in business development activities such as successful relationship building strategies, promoting products/services to existing/new clients, and experience in meeting financial targets.
- Demonstrated success in executing service line or brand-based marketing programs with documented, verifiable results.
- Strong consultative and problem solving skills.
- Strong negotiation skills.
- Excellent leadership, interpersonal, and communication skills essential to accomplish goals through coordination and direction of others.
- Demonstrated proficiency in the use of Microsoft Office (Excel, Access, PowerPoint and Word) or similar products preferred.
- Ability to effectively and efficiently manage multiple projects from various sources.
- Excellent organizational and communication skills.
Physical Requirements and Working Conditions:
- Ability to carry and lift up to 25 pounds.
- Daily travel results in exposure to related road and weather hazards.
- Operates all equipment necessary to perform the job.
- Exposed to a normal office environment.
This job description indicates the general nature and level of work expected of the incumbent. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent may be required to perform other related duties.
Pay Range
$40.30 - $60.45
Our Commitment to You:
Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including:
Compensation
- Base compensation listed within the listed pay range based on factors such as qualifications, skills, relevant experience, and/or training
- Premium pay such as shift, on call, and more based on a teammate's job
- Incentive pay for select positions
- Opportunity for annual increases based on performance
Benefits and more
- Paid Time Off programs
- Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
- Flexible Spending Accounts for eligible health care and dependent care expenses
- Family benefits such as adoption assistance and paid parental leave
- Defined contribution retirement plans with employer match and other financial wellness programs
- Educational Assistance Program
About Advocate Health
Advocate Health is the third-largest nonprofit, integrated health system in the United States, created from the combination of Advocate Aurora Health and Atrium Health. Providing care under the names Advocate Health Care in Illinois; Atrium Health in the Carolinas, Georgia and Alabama; and Aurora Health Care in Wisconsin, Advocate Health is a national leader in clinical innovation, health outcomes, consumer experience and value-based care. Headquartered in Charlotte, North Carolina, Advocate Health services nearly 6 million patients and is engaged in hundreds of clinical trials and research studies, with Wake Forest University School of Medicine serving as the academic core of the enterprise. It is nationally recognized for its expertise in cardiology, neurosciences, oncology, pediatrics and rehabilitation, as well as organ transplants, burn treatments and specialized musculoskeletal programs. Advocate Health employs 155,000 teammates across 69 hospitals and over 1,000 care locations, and offers one of the nation’s largest graduate medical education programs with over 2,000 residents and fellows across more than 200 programs. Committed to providing equitable care for all, Advocate Health provides more than $6 billion in annual community benefits.